RENEW CAPITAL BRAND REFRESH

Washington, D.C. and East Africa

Invested in Africa.

Brand strategy, logo redesign and collateral refresh for an Africa-focused investment firm. Goals were to incorporate a name change from “Renew" to “Renew Capital”, signify a shift and forward momentum, and establish a bolder and more confident voice.

Building on a decade on the ground in Africa and an original identity system based on universal symbols of navigation, we took a deep dive into the brand strategy and developed a fresh but familiar look with a more flexible brand kit and revamped marketing materials.

STRATEGY & DESIGN: Tianna weaver
COLLABORATOR: Stephanie Zito