Further Properties
BRAND IDENTITY
FURTHER PROPERTIESChattanooga, Tennessee
Moving you closer.
Realtor Ashlee Lawrence wanted a fresh, modern visual identity that would stand out in the luxury real estate market and showcase her unique blend of personality and professionalism. We built a cool, confident identity package to inspire homeseekers to entrust her with the most important moves of their life.
Brand Strategy, Logo development, brand guide, stationery, signage, social graphics
Curious, Nostalgic, Confident
We blended inspiration from psychedelia, art nouveau, and architecture to create a refined mark with intriguing brand elements and energetic vibes.
After exploring many other possibilities, we landed on a customized wordmark with subtle architectural symbolism and fluid lines that is curated, understated and chic.
A robust logo suite with alternate marks and lockups ensure the brand works in every use case.
Elevated greens and blues and radial patterns provide visual anchors that build recognition and unity across physical and digital applications.
A combination of stylish and readable typefaces create a refined type system to work across all print and digital platforms.
